Happiness
Many people spend a great deal of time looking for things, circumstances
and in some cases, other people, that they believe will
make them
happy. People seek to move the world - just so they can "feel better"
about it.  We have learned that, more often than not, this is a futile
pursuit.  Successful people seem to instinctively realize that this mindset
is exactly backward.  Successful people recognize that emotional
happiness can be a conscious, proactive, voluntary choice, and
choosing to be happy (even in the face of adversity) can be one of the
most powerful tools in creating one’s own circumstances and in earning
the things that one wants. The most successful person’s "mood" is not a
product of their circumstances.  The most successful person’s mood is
chosen and is a powerful influencer of their circumstances.

Ownership
The most successful people recognize that their personal circumstances
are the direct result of the sum of their personal choices.  Less-
successful people believe that life happens to them, and their choices
are in reaction to their circumstances.  Successful people seek
opportunities to take responsibility for their life.  Successful people do
not let themselves fall into the trap of placing blame outside themselves,
even in the rare occasions when it might be warranted. Less-successful
people seem to take a measure of emotional comfort by allowing
themselves to believe that life has happened to them.  Successful people
take no comfort in finding external causes for their failures—they are too
busy looking for ways to succeed.

Development
Number three is one of the most obvious, yet it is one of the most
important lessons.  Learning this lesson leads to all the others.  
There are only two possible states of personal development: moving
forward or moving backward.  A static or stationary position in terms of
one’s personal development is not possible.  The body of knowledge in
your family, your career, and in the world at large is moving forward.  As
such, the moment you begin to stand still, you are, from a relative
position, moving backward rapidly.   
Here is the key:  Successful people understand that the “better” one
becomes, the more one’s choices and actions affect things.  Choice
number three is, in effect, a lever one can use to move choice two.   
      

Certainty
Humans are incredible, yet finite creatures.  They are limited in their
perception, limited in their communication, and limited in their ability to
process information.  Almost everything in the human experience is too
complex for one hundred percent understanding.  There are just too
many variables.  As such, when people believe that they have a one
hundred percent grasp of anything, they have almost always
oversimplified that thing to the point that they are fundamentally wrong
about it in important ways.  Successful people understand that
comprehension—about anything—is a direction, not a destination.  This
is not at all to say that successful people have “analysis paralysis”
waiting to understand something well enough to act.  Quite to the
contrary, successful people plan and act based on the information they
have or seek out the data necessary to act, and they prepare
contingencies.  
The most successful people do not need to observe
absolute certainty to make decisions; by their decisions and actions, they
create their own certainty.

Projection
You are what you feel…to you.  To absolutely everyone else in the
world, you are what you do.  You are, to yourself, the sum of your hopes
and dreams, your fears and your insecurities, your history, your skills,
your personal development, and, to a lesser degree, your biochemistry.  
To absolutely everyone else, you are the sum of your deeds, your words,
and complete fabrications about you, created by the observer (based
more on their personality than yours) to fill gaps necessary to “complete”
their understanding of you.  People who are close to you and who care
about you may attempt to understand your hopes, dreams, fears,
insecurities, history, skills, and personal development, but even they will
fill gaps in their understanding about your personality with data from their
own personality.  Even they have absolutely nothing to go on except
what you give them through your words and actions.
The “you” that the world knows is a creation of the “you” that you know.  
Successful people know that they are completely in charge of how they
are perceived. Successful people accept complete responsibility for
creating their public persona—their projection.  
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NEW! “Ownership” (an excerpt from the 5 Choices Keynote) is now available for your on-
line evaluation! Invest the next 7 ½ min in yourself!
Click here!
Most of the work we do at The Northwest Boardroom is
structured to help achieve specific, focused and
measurable business and personal goals.  We tailor sales
training programs based on your product or service, your
market and the nature of your sales force.  We conduct
leadership training based on your organizational structure
and specific needs.  We assist organizations in the
transition from being “average” to achieving a “high
performance” internal standard. We offer on-line training on
management,  small business skills, Microsoft products and
other specifically focused topics.  Our daily focus is helping
organizations define specific and measurable objectives
and then delivering training solutions to assist in achieving
those objectives.  
However – underneath all this is a set of 5 core beliefs,
choices if you will, that define how we view the world and
how we see our ability to affect our circumstances.  We did
not “invent” these choices (they were merely observed and
archived) however; Gower defines, articulates and explores
them in his book: “
5 Things I Learned on the Road to the
Dream” and in the 5 Choices Live event.  
It is important to understand that these five choices are not really things to learn how to do.  
They are not techniques.  They require neither memorization nor study. They are things to
become aware of. They are paradigm shifts.  These things are true whether or not you
understand it, whether or not you even know what these five things are.  As such, you gain the
initial value from these concepts by simply “getting” them.

The 5 choices are even more applicable to groups, organizations and businesses.  

  • Happiness: It is critical that a business choose the mood in which it operates.  Businesses cannot
    let circumstances dictate this.  Customers should NOT be able to tell how well you are doing by the
    mood of the staff – customers need to see an image of joy and enthusiasm even when times are
    tough – especially when times are tough.

  • Ownership: It is critical that businesses take unmitigated ownership of their success.  A business
    owner or manager cannot make excuses to him or her self.  The businesses that achieve greatness
    are those that choose to. Do "tough times" spur your organization on to higher levels of performance
    or are "tough times" used as a universal excuse for mediocrity?

  • Development: A business must have a continual focus on development – if you are not better
    tomorrow than you were today – your competition will be.  

  • Certainty: Successful businesses always create their certainty as opposed to reacting to some
    observed certainty.  There is a difference between being responsive and reactive.  Reactive
    businesses are often left behind.  Reactive businesses are always one step too slow.  

  • Projection: The key to success in any business is creating an effective projection of your enterprise
    to your market.  If you can do this – your market will forgive shortcomings in many other areas.  If you
    are not in charge of how your business is perceived – then excellence is other areas will not even
    matter. Understand that "Projection" does not only speak to advertising - "projection" speaks to a
    mastery to all customer and stakeholder facing components.

"The 5 Choices" presentation is a series of "ah ha" moments.  This is a set of ideas that
everyone "already knows" but many "forget" to implement in their lives and businesses.  The 5
Choices event will motivate and help people to see their ability to impact their circumstances in a
new and more powerful way!

Contact us with the nature of your group or meeting for consideration and scheduling of this
exciting and memorable event.